Digital age crises spread faster than wildfire, making reputation management a mission-critical leadership skill. This program immerses you in data-driven reputation recovery, teaching you to analyze media sentiment in real-time while modeling the financial impact of brand damage across customer lifetime value and market positioning.
Master the science of crisis communication through hands-on scenarios involving viral backlash, product recalls, and stakeholder management under intense public scrutiny.
You’ll learn when silence is golden versus when transparency saves trust, how to craft authentic apology statements, and develop comprehensive recovery strategies that rebuild stronger brands from the ashes of crisis.
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