Orchestrate Multi-Channel Campaigns That Hit Revenue Targets
Product launches are complex symphonies of timing, messaging, and execution across multiple channels. One missed note can derail months of preparation. This training teaches you to balance paid media campaigns, partner enablement, and channel strategies under the pressure of aggressive revenue targets.
Coordinate realistic launch scenarios: allocating limited budgets across search, social, and display advertising, enabling partners with effective sales materials, and responding when early reviews highlight product issues. Learn to forecast sales from pre-order data, adjust media mix based on real-time performance, and handle the inevitable friction between marketing ambitions and product realities.
You’ll experience high-stakes decision-making: scaling campaigns that over-perform, pivoting when week-one results disappoint, and managing executive expectations while maintaining team morale.
Master the cross-functional coordination that turns product features into market success.
