When your brand explodes online, you have minutes to respond – and one wrong word can destroy decades of reputation building. This adrenaline-fueled simulation throws you into the eye of viral storms where legal advice conflicts with PR recommendations, and every keystroke is scrutinized by millions.
Navigate the treacherous decision points that define modern crisis management: engage critics publicly or remain strategically silent, issue immediate apologies or wait for facts, delete inflammatory content or let transparency prevail. You’ll face the nightmare scenarios keeping communications teams awake: leaked internal emails, employee whistleblowing, competitor pile-ons, and influencer misrepresentations that spread faster than truth.
Experience the pressure of crafting statements that protect your brand while addressing legitimate stakeholder concerns, all while trolls dominate your feeds and journalists demand immediate comment. Learn to distinguish between manufactured outrage and authentic concerns, manage internal teams who disagree on response strategies, and rebuild trust when your initial response backfires spectacularly.
Every decision tests your judgment under extreme pressure and public scrutiny.
