Transform breakthrough ideas into business reality while navigating the graveyard of failed innovations littering corporate history. This strategic simulation teaches you the brutal art of R&D portfolio management, where every go/no-go decision shapes your company’s competitive future.
Master the delicate balance of resource allocation as you choose between promising early-stage concepts with limited budgets, decide whether to iterate or terminate failed pilots, and manage star teams demanding mid-stream pivots. You’ll wrestle with the tension between board pressure for immediate ROI and the long development cycles that true innovation demands.
Experience the adrenaline of make-or-break moments: competitors launching similar products, beloved projects draining capital with no traction, and regulatory changes threatening product viability overnight. Learn to kill zombie projects that refuse to die, spot when market shifts demand complete portfolio re-prioritization, and maintain innovation urgency when success breeds dangerous complacency.
Your decisions determine whether your organization leads the future or becomes irrelevant history.
