Revenue Optimization Through Customer Psychology
Price isn’t just a number—it’s a strategic lever that influences customer behavior, competitive positioning, and long-term profitability. This simulation immerses you in the complex dynamics of SaaS pricing, subscription models, and buyer psychology to maximize both revenue growth and customer lifetime value.
Test pricing decisions under market pressure: launching freemium plans that don’t cannibalize premium tiers, implementing usage-based pricing for power users, and responding when competitors slash rates. Learn to A/B test price sensitivity across regions, design psychological anchoring through premium plans, and measure the true impact of promotional discounts on churn.
You’ll navigate the human side of pricing: handling backlash after increases, offering grandfather plans that reward loyalty, and using pricing to attract ideal customers while filtering out poor fits.
Master the analytical frameworks that balance short-term revenue with long-term customer relationships.
